User Generated Content (UGC) User Generated content is the current media state in the 21st century. UGC involves audiences creating content in response to popular ideologies and opinions. In the digital age, electronic services (also known as electronic services) and social media platforms are becoming increasingly popular. Thanks to the rise of social media platforms,Continue reading “User Generated Content”
Author Archives: Bhava Tharani
Feminism and the mediate public sphere
Our group wanted to explore body positivity in the spectrum of feminism. In the past, there has always been the notion that an attractive female is one who has a perfect body which is defined by slim legs, fair skin and flawless skin. In the 21st century, feminism has revolved and has given birth toContinue reading “Feminism and the mediate public sphere”
User and Gratification Research
What is user and gratification theory? Users and gratification theory explores how and based on which motives audiences use the media as well as which gratifications are obtained. In addition, the theory emphasises that audiences are active and the media content is being used to satisfy their individual needs contrary to the media effects tradition.Continue reading “User and Gratification Research”
Does it matter who owns the media?
Firstly let us look at the responsibilities that a media owner has. As audiences we tune into the media for credible news that is unbiased and provides an accurate representation of the incident. It serves as the primary source of information especially during a crisis. The media also has a huge responsibility to educate andContinue reading “Does it matter who owns the media?”
Media Effects Model
What is wrong with the ‘media effects’ model? Let us define the term “ media effect” so that we would possess a clearer picture about what we are going to discuss. The “Media effects’ ‘model presents to us that mass media messages serve as the primary influences on people’s behaviours and that social-cultural factors areContinue reading “Media Effects Model”
Get to know me!
Hey everyone! I am Bhavatharani, you can call me Bhava. I am extremely glad to greet you, for having taken your precious time to visit my blog! I will start off by sharing a few fun facts about me. I am 19 years old and did my A Levels at National Junior College (NJC) inContinue reading “Get to know me!”
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